What Vision and Mission Statements Mean for Your Organization

Vision and mission statements are powerful tools that help lead and guide an organization and its employees. They keep organizations focused on what’s really important to them.

These statements also provide a basis for developing and following a strategic plan. Often times, businesses confuse the purpose and intention of the two statements, and these potentially powerful tools become misused and/or irrelevant. Vision and mission statements serve their own unique functions in an organization, and need to be embedded into the organization’s culture if that culture expects to thrive.