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Brain Coffee: Go Back To Bed!
The quest to do more with less in business has researchers looking at ways to accelerate creativity. Why is this important? A recent IBM study of 1500 global CEO's showed that creativity is the #1 most critical competency needed for the future of business sustainability. The urgency to develop new products that go where no product has gone before is a big driver in both domestic and global markets. In order to innovate, a creative process has to occur to act as a starting